Welcome to Consolidated Coolness
We all come across those things, events, people and moments that cause us to spontaneously blurt out, "cool." This is a repository for just that - Coolness in all of its forms.
In the interest of somewhat full disclosure, (I say somewhat, since I’m not going to tell you my age, weight and credit card number) here’s a little background. I have over 20 years of career experience in marketing and communications including, but not limited to: print and broadcast advertising, social media marketing, direct mail and email campaigns, event marketing, and public relations activities.
In short, I was paid to influence targeted audiences about the merits of various products and services. To my credit, I never promoted a product or service that I didn’t believe in. So, rest assured that I have no intention of promoting products and services on this blog that I don’t believe in either. I didn’t do it when I was being paid the BIG BUCK$ and I’m certainly not going to do it for the pennies generated from ad links or for free trial samples.
Let’s be clear. My primary motivations for creating Consolidated Coolness is to share information about cool stuff and to have an outlet for writing. That said, I have bills to pay like everyone else and see no reason why I shouldn’t be compensated for my time and effort. So, I intend to monetize the site with appropriate advertising links and reduce my out of pocket expenses of reviewing items by accepting complimentary samples or services when possible. If or when those fortunate events happen, I will state it plainly in the post.
I’m confident that you could have figured that out for yourself, but the Federal Trade Commission doesn’t give you as much credit as I do and insists that bloggers must disclose this information.
For those who are more visually inclined, let me put it this way – the plan is:
While I’m in disclosure mode, there are a few other things I’d like to get off my chest. I just don’t feel like I can keep this information from you:
– Sometimes I write while still in my pajamas.
– Sometimes I don’t wear pajamas.
– Sometimes I am kicked back with my feet up drinking coffee or iced tea while writing.
– Sometimes I cheat on my diet.
– I don’t workout as often as I should.
Wow. That felt really good. I feel so close to you right now. This deserves a song, don’tcha think? It will be our song. Come on. Dance with me.
If you are interested in the gritty details and have nothing better to do with your time, like actually read my blog about really cool stuff and click links to support my writing, then read on for the specifics that probably go above and beyond what is required by the FTC.
This policy is valid from 22 June 2015
This blog is a collaborative blog written by Laura Fincannon and other invited individuals and is an experimental, research project sponsored by Wayward Words, LLC. – a company that I own. Sponsorship thus far consists of paying for the domain name and providing free hosting. If this experiment goes well, Wayward Words, LLC will be able to assist other prospective or struggling writers to earn a living.
This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation, so if you are interested in having us possibly feature your product or service, use the contact form at the bottom of this page. If we are very clever, we will be able to score cool stuff to giveaway to our uber-cool readers – that’s YOU!
This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.
The owner of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog does contain content which might present a conflict of interest. This content will always be identified.
If you have comments, suggestions, questions or would like us to review something, please contact us via this form:
To get your own policy, go to http://www.disclosurepolicy.org